Cementhai Ceramics Co., Ltd.
PRIME MINISTER’S EXPORT AWARD 2013
BEST THAI BRAND
COTTO is the world-class player in surface covering and sanitary ware segment. Our wide-range of products and solutions together with product quality and innovation can serve customers over 50 countries from all around the world. Export sales take around 40 percent of revenue of brand. In Thailand, COTTO is the leader in premium segments with strong business foundation including distribution channel, product variety and absolutely brand value in consumer mind. From year 2000, COTTO made the radical change of tiles and sanitary ware market. To avoid the price competition, COTTO’s strategy is to turn the brand from functional product into more emotional by introduction of marketing campaign to create the new competitiveness and positioning of premium Trend-setter brand.
Later in 2009, COTTO refreshed and consolidated brands of tiles, sanitary ware and sanitary fitting into single contact point and introduces new brand concept “The Right Solution” to offer the complete solution that every consumer looking for with product range categorized by their lifestyle; Elegance, Eco, Wellness, Natural and Care.
To enhance COTTO brand in global market, COTTO introduce the latest brand theme “Share the World Pleasure” in 2012 which concentrate more in creating emotional aspect toward brand. This brand theme has involved in bringing COTTO’s experience of creating pleasure to people around the world and sharing each other as COTTO’s brand promise “Pride and Pleasure”
In Thailand, ceramic tiles market represents an estimated 179 million square meters in 2013. For sanitary ware and fitting, take around 10 billion baht. COTTO is the market leader in both segment.
COTTO is one of few brands which offer the full range of solution including tiles and sanitary ware. Its top quality products were derived from the deep understanding of customers which COTTO has studied the global lifestyle of people since 2006. COTTO trend-setter team develop biannually trend book to cover the product design guideline then offer products best suit to preference of each individual. There are variety of habitat solutions provided;
• Surface covering solution; variety type of tiles including homogenous tiles, mosaic, glazed, porcelain tiles, glass tiles ceramic wall and floor tiles, care and maintenance products as well as Marmo Granito, the revolutionary stone, a proprietary material which replicate the beauty of natural marble with looking grain throughout the body.
• Bathroom solution; Hygienic wash basins, toilets, bathtubs, bathroom furniture, faucets showers, rising sprays, flush valves, bathroom safety accessories and bathroom fittings.
• Kitchen solution; kitchen units with COTTO speed kitchen system.
• Water solution; water tank, water treatment system.
Cementhai Ceramics Co., Ltd.
1 Siam Cement Rd. Bangsu Bangkok Brand Management Office
Tel: 02-586 4068
COTTO STUDIO: Donmuang
36/11 Vibhavadee Rangsit Rd. Sanam Bin, Don Muang Bangkok 10210, Thailand
Tel : 02 521 7777
Fax :.02 551 1065
E-mail: ctdonmuang@scg.co.th
Website: www.cotto.co.th
Facebook: www.facebook.com/cottobrand
