Mae Fah Luang Foundation under Royal Patronage
PRIME MINISTER’S EXPORT AWARD 2020
BEST DESIGN
About Project
The DoiTung brand is a social enterprise by the Mae Fah Luang
Foundation under Royal Patronage, which was set up approximately
30 years ago by HRH Princess Srinagarindra, the Princess Mother, to
carry out economic and social development work for hill tribe
communities using the Sustainable Alternative Livelihood Development
(SALD) approach. Its flagship project, the Doi Tung Development Project,
was initiated in 1987 to provide an alternative livelihood for the ethnic
villagers of Doi Tung, Chiang Rai Province, who once relied on drug
cultivation and trafficking to survive. The project has also helped
reforest the hills and preserve the environment as well as the local
cultural heritage. A participatory approach ensures that the villagers
are involved in every step of the process, and creates empowerment
that will lead to sustainability. Their innate skills and craftsmanship are
identified to create product lines for the brand, such as textile weaving,
ceramics and mulberry paper that are enhanced with creative design by
using technological innovation and selected raw materials to produce
high quality products based on the values of sustainability.
Mae Fah Luang Foundation under Royal Patronage
1875/1 Rama IV Rd. Lumpini, Pathumwan, Bangkok 10330 Thailand
Tel: +66 2252 7114 #205
Email: Sopit@doitung.org
Website: maefahluang.org, handicraft.doitung.com
Facebook: doitung club
Ig: doitung_lifestyle
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